- Dr. Tanya Gill
- John Carroll
- Johnny Wenzel
- Google Speaker
- Kevin Wilhelm
- Dr. Alan Glazier
Opening Remarks by MC Trudi Charest
Google Keynote Speaker
Kevin Wilhelm, Marketing4ECPs
Cameron Martel, SimplifiedSEO.com
Most business owners know that SEO can improve website traffic and act as a strong driver of new leads. In the world of eye care, this can mean more patients and increased revenues from optical sales.
However, not all SEO is equal, and doing SEO the wrong way can have a profoundly negative impact on your online visibility. This talk will identify the right way to do SEO, and techniques to avoid (and why).
Dr. Tanya Gill, Instagram
We Love Eyes
T.J. McMeniman, Costa Del Mar
Costa proudly shares how their 1+ million social fans have helped them become the most-engaged sunglass brand in the industry.
Dr. Alan Glazier, ODs on Facebook
ODs On Facebook
John Carroll, Yelp
A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good business. How does your business measure up? Online reviews are the reflection of how you satisfy your brand promise. Learn the steps you need to take to master your online reviews, avoid common pitfalls, and maintain HIPAA compliance in the review economy.
Johnny Wenzel, Marketing4ECPs
PPC (Pay Per Click) Legend Johnny Wenzel has built and analyzed dozens of Eye Care Google Advertising accounts. He is going to share some top search secrets and tips.. He’ll even share a few top-performing keywords and ads that have performed well for clients that you can steal and use.
Bill Gerber, OMG!Marketing
YouTube Keynote Speaker
Celebrity Speaker Randy Jackson
Closing Remarks & Supplier Cocktail Reception