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Agenda

Marketing Conference Agenda & Speaker Lineup

November 6th, 2018

How To Unlock Business Growth With The Power of Online Marketing

Kevin Wilhelm, Marketing4ECPs

Turning a Commodity Eye Care Business Into a Brand People LOVE

Cameron Martel, SimplifiedSEO.com

SEO… How it Can Hurt or Help Your Business

SimplifiedSEO.com

Most business owners know that SEO can improve website traffic and act as a strong driver of new leads. In the world of eye care, this can mean more patients and increased revenues from optical sales.

However, not all SEO is equal, and doing SEO the wrong way can have a profoundly negative impact on your online visibility. This talk will identify the right way to do SEO, and techniques to avoid (and why).

Matt Diteljan, Glacier & Cascade Marketing

How To Use The Power of Micro Influencers in Eye Care Marketing

Dr. Tanya Gill, OD, We Love Eyes

How to Rock Instagram for Your Eyecare Business

We Love Eyes

T.J. McMeniman, Costa Del Mar

The Costa Tribe

Costa proudly shares how their 1+ million social fans have helped them become the most-engaged sunglass brand in the industry.

Dr. Alan Glazier, ODs on Facebook

What is Happening With Facebook! What You Need to do for Your Business!

ODs On Facebook

John Carroll, Yelp

Mastering Online Review

A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good business. How does your business measure up? Online reviews are the reflection of how you satisfy your brand promise. Learn the steps you need to take to master your online reviews, avoid common pitfalls, and maintain HIPAA compliance in the review economy.

Johnny Wenzel, Marketing4ECPs

Online Search Secrets

Marketing4ECPs

PPC (Pay Per Click) Legend Johnny Wenzel has built and analyzed dozens of Eye Care Google Advertising accounts. He is going to share some top search secrets and tips.. He’ll even share a few top-performing keywords and ads that have performed well for clients that you can steal and use.

Bill Gerber, OMG!Marketing

The Most Overlooked Marketing Tool….Merchandising!

OMG!Marketing

Armando Munoz, Google

Utilizing YouTube to Connect To Your Audience

Youtube

Jon Schmitt, Streampage

Personalizing the Patient Experience Through AI-Driven Marketing Automation

Celebrity Speaker Randy Jackson, Zyloware

Q & A on Building a Brand

An Interview with Randy Jackson

Where It’s At

location

Skirball Cultural Center

2701 N Sepuleveda Blvd
Los Angeles, CA 90049

16 minutes from Beverly Hills & 29 minutes from Hollywood

More Information

Our Sponsors

Costa
Zyloware
Google
ODs on Facebook
Yelp

Our Media Sponsors

Optical Prism
Invision

Our Alliance Sponsors

20/20 Glance
Covalent Careers
New Grad Optometry

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For General Inquiries

Speakers

  • Dr. Tanya Gill
  • John Carroll
  • Johnny Wenzel
  • Google Speaker
  • Kevin Wilhelm
  • Dr. Alan Glazier

Media Sponsors

Location

Skirball Cultural Center
2701 N Sepulveda Blvd Los Angeles,
CA 90049
301.440.4500
www.skirball.org
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